Resources to use in searching for businesses.
» Industrial suppliers, from ThomasNet
» California corporations name search
» Employer Locator for job seekers

Information on Consumers and Demographics
» Consumer Expenditure Survey details how people spend their money
» Four-page, Census 2000 reports
» American FactFinder Census search
» California population estimates by location

Other Resources
» Legal and Human Resources basics from Nolo
» University of the Pacific Economic Forecasts
» CalTrans traffic volume data
» City of Modesto traffic volumes maps.

Industry Statistics
Industry Associations often provide detailed information regarding the size of markets, buyer characteristics, trends, and much more. To determine whether your business is served by an association, conduct a web search or consult a directory such as the National Trade and Professional Associations book.